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Has Sony done it again? Following the success of the hit anime Demon Slayer: Infinity Castle, which brought in more than $600 million worldwide, Chainsaw Man – The Movie: Reze Arc has surpassed the $100M mark internationally, attaining a worldwide gross of $108 million during its debut. The film beat out Black Phone 2 ($12.9 million) in its second week in theaters, as well as the film Springsteen: Deliver Me From Nowhere featuring Jeremy Allen White (nine million dollars).

Impressive Domestic and International Results

Helmed by Tatsuya Yoshihara, the film is a immediate sequel of Chainsaw Man’s first season. It grossed $18.2 million in the U.S. after a powerful five-point-two-million-dollar Saturday box office and $4.5 million Sunday performance. Globally, the MAPPA-produced feature grossed nearly $15 million across 46 Sony markets, bringing its global earnings to $60.4M under Sony ($43.1M international, $18.2 million stateside). Sony has yet to announce its final earnings figure.

Comparisons to Past Anime Hits

Specialist agency a leading anime marketing group previously spoke, drawing parallels between the feature's anticipated earnings to the anime hit Jujutsu Kaisen 0, which made $34M in the U.S. and Canada in the year 2022 and debuted with a similar $18M domestically. The new film's first weekend is in line with that standard, while its $108 million international sum is now positioned slightly below the earlier film's $166.6M total earnings. Even if it doesn't seem possible Chainsaw Man – The Movie: Reze Arc will earn the box office of smash success Demon Slayer: Infinity Castle, nonetheless, it is a significant success for the distributor.

Fan Engagement Strategies Fuel Performance

Along with its affiliate Crunchyroll have successfully utilized audience interaction to drive their dominance at the anime box office. The Reze Arc marketing campaign launched at the Los Angeles Anime Expo in summer with a discussion featuring MAPPA, special events, and Pochita-themed pictures, followed by a notable appearance at the New York Comic Con showcasing never-before-seen content, fan raffles, and additional MAPPA panels. Additionally, there was an special preview for fans for the public and popular figures too after the final day of the event.

Future Prospects

This year marks a major time for anime, and for the studio, which has one more feature-length anime releasing this year in Jujutsu Kaisen: Execution in late this year.